Now you can have faith-based chicken!

840629969_122163c283Or faith-based coffee, or faith-based Buicks — or, wait. Buick does not market specifically to faith-based consumers, and so they get a zero out of 35 on the FEI — Faith Equality Index, from Faith Driven Consumer™, a North Carolina-based organization that seeks to rally faith-based consumers (let’s be honest: They mean Christians who cling to their orthodoxy) to reward businesses that meet certain standards (and avoid those that don’t).

The organization purports to represent

41 million consumers who spend $2 trillion annually

with

$30 billion to spend this Christmas season.

(Which is a lot of shekels.)

They also offer faith-friendly film reviews (trying saying that five times, fast), where “Left Behind” gets a meh, and “Noah” gets something approaching a raspberry. (Do not stray far from the scriptures when depicting a Bible story. Thus saith FDC.)

Chick-Fil-A gets a saLUTE! in no small part for that corporation’s stand against marriage equality. Here. Read the restaurant review for yourself (emphasis mine):

Respect for, acknowledgment of, and compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 10/10 points

Respect for, acknowledgement of, and compatibility with biblical teaching on sexuality, gender, marriage and family – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 10/10 points

To which I have only this to say: Read your damn book, FDC. Just read it. And while I think it’s fascinating that the orthodox Christian dollars are being acknowledged as a force in the market, this makes me squeamish and worse. I am a Christian, and this smacks of moat digging around our ideas and our principles.

A consumer is free to spend his/her dollars where s/he prefers. That is the right of any consumer. But a list like this is fraught with issues, not the least of which is that even among orthodox/fundamentalist Christians, there is disagreement on what constitutes scriptural behavior. So while these reviews are entertaining, they can’t be considered in any way a representation of any group of people’s approach to their sacred text. So Baby Jesus is crying, guys. Or at least; Baby Jesus is asking why you can’t mingle among those who don’t think and smell and sound like you. Isn’t that the point of Christianity, that it moves freely through the marketplace, the halls of power, the schools, the neighborhoods, and doesn’t seek to carve out a niche?

And h/t to Religion News Service for reporting this in the first place. And this: Ewwwww.

Published by datingjesus

Just another one of God's children.

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6 Comments

  1. There is much that is bothersome about this. One is that they are once again trying to own the words: “faith” and “Christian”. They don’t own those words, so a list based on their narrow definitions is only for the narrow-minded. A much better list name would be NINI – Narrow-minded Insensitive Ninny Index!

  2. There are benefuts to the “Index,” an idea that they, seemingly, swiped from the Human Rights Campaign (HRC), which has been doing an Equality Index for years. Here’s the benefit… The Equality Index shows me who I SHOULD be spending my hard earned money with. The Faith Equality Index will show me who I SHOULDN’T be spending my hard earned money with. And honestly, I love Chick-Fil-A’s food. They could be shooting their own foot with this bright idea.

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